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| Loyalty Management |
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| 1) Sales Incentives |
One of the most common types of incentive reward programs implemented by businesses today is Sales Incentive Reward Programs. There are many reasons why Sales Incentive programs are implemented so widely today in businesses. Some common motivating factors considered in launching a Sales Incetive program include:
• Increase sales during off-Peak selling time
• Launching of a new product line
• Increase customer base
• Impove sales within a poor performing product line
• Motivate sales staff and improve morale
• Stimulate overall sales growth |
As noted in a recent survey undertaken by the International Society of Performance Impovement, incentive programs can increase performance by up to 44%. Companies who decide to consider a Sales Incentive program may not be assured of such incredible results, but can certainly anticipate a positive impact in their business with a well-planned program.
Sales Incentive programs, like all other loyalty reward programs designed and managed by SanalMagaza, are customized so that the program achieves the desired results and impact specific to the overall sales goals of the company. No matter the objective of the program, there are a variety of program tools as well as rewards available in designing the right program for your business. Utilizing our business approach in developing a custom Sales Incentive program, our clients can receive consulting from Sanal Magaza through the pre-launch process. We can also start pilot projects before the main launch. |
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| 2) Channel |
Just as your end user’s loyalty is important so are your distributors and dealers. We can create a program to help build loyalty among your channel customers. Loyalty Programs can make a big difference in your channel partners effectively selling and branding your company’s product or services versus your competition. If you are "sharing the shelf" with your competitor at your distributor, a rewards program is one of the best marketing tools to offer - a valuable differentiator between you and your competitor.
Benefits in launching a Loyalty Rewards Program with your Channel Partners: |
• Valuable differentiator to the competition
• Relief from price pressures
• Opportunity to reward both your loyal distributor and their customers - your end users
• Product placement - greater stock position
• Improved financial performance
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| SanalMaðaza is staffed with management team that brings many years of experience at major marketing and distribution facilities and several product segments. Our expertise in this area will result in a Channel program that is tailored for long-term results. |
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| 3) Consumer |
Direct consumer programs are the most popular type of Loyalty Programs around. Today, many companies in many industry segments utilize some sort of consumer-based Loyalty Program. Most of these programs are points-based like those commonly offered by airline and credit card companies, which are very effective. SanalMagaza can offer its clients an effective means to reaching, retaining and growing a loyal customer base.
There are many options available to companies when it comes to rewarding customer loyalty, all with varying amounts of administration and costs. No matter the size of your company, Sanal Maðaza can develop a program that is consistent with company goals and objectives.
Some of the various program tools that SanalMaðaza can provide for effective and efficient administration of your program: |
• Web Based On-line Redemption
• Card and POS Systems (Chip & Magnetic)
• Punch Cards
• Bar Code / Hologram Stickers |
| Some of the various program tools that SanalMagaza can provide for effective and efficient administration of your program |
| Whether your company is considering a loyalty program to drive incremental sales revenue or to launch a new product, SanalMagaza can create a rewards program that meets your needs and exceeds your expectations. |
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| 4) Employee Recognition |
Challenging employees to reach company goals, revenue and otherwise, as well as their own development goals is an important aspect of employee retainment and performance. By building programs that foster employee development, a client can rest assure that its human resources are working towards the company’s objectives and goals. Perhaps as important, such a program can help in improving employee turnover rates and related costs in replacing its valued employees.
In a recent study conducted by the SITE Foundation, the leading incentive research organization in the world, it was found that employee incentives play a critical role in employee performance. Following are a few key results presented through this extensive study: |
• Powerful impact on performance - Incentive programs aimed at individuals increased performance a substantial 27 percent. Moreover, programs aimed at teams increase performance a stunning 45 percent.
• Significant goal achievement - An overwhelming 92 percent of workers surveyed indicated that they achieved their goals because of incentives. In addition, 57 percent of corporations surveyed reported that objectives were met or surpassed, and 92 percent reported objectives were surpassed, met or at least partially met.
• Design and implementation key to success - While even poorly designed incentive programs improve performance, proper analysis of the performance issue, the design and implementation of the incentive program are key to success.
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SanalMaðaza can design and implement various types of Employee Incentive programs. Depending on the company’s goals, we can develop programs which recognize and reward your employees for meeting or exceeding revenue and profit goals (individual or group), safety goals and improvement, service and punctuality, process improvement recognition and more.
By rewarding your most prized and valuable asset, your employees, a company will see an immediate change in mood and performance on the job. Moreover, employee turnover will decrease, saving the company significant costs in human resource management. |
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| 5) Business-to-Consumer & Business-to-Business |
As competition grows in the B2C & B2B arena, so does the pressure to retain and grow your customer base - and their loyalty to your brand. Through our Seven Step Approach, SanalMaðaza designs unique programs that work best in meeting your strategy and goals for customer growth.
Traditionally, rewarding businesses for their loyalty to your company has meant, for example, that either a discount would be applied for any future business or an appreciation event would be held in recognition of their business. However, a reward program is a more meaningful way to thank your customers for their loyalty.
Designing a reward program for a business –to-consumer and business-to-business relationship usually means that an out-of-the-box approach won’t work. SanalMaðaza works with its clients to best understand their customers in order to produce a program that is most effective in rewarding customer loyalty. |
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| 6) Coalition |
Non-competing companies marketing their products and services together to a selected market segment has huge potential. By bringing together Best-in-Class companies together as Sponsors of a unique Coalition Group, each participating Sponsor is given the ability to leverage one another’s valuable brand, share marketing costs and priceless customer data that each Sponsor company can utilize for Lead Generation and Target Marketing.
Coalition Marketing can be a very valuable tool for a group of non-competing companies in order to create loyalty for their collective brands. At the core of Coalition Marketing is a common customer base to companies who seek to market and sell their goods or services. With Coalition Marketing, these non-competing companies are able to collectively bundle and leverage each other's unique value proposition, brand loyalty, resources and customer base.
The benefits of Coalition Marketing include: |
• Direct End User Marketing
• Valuable Customer Information - Sales Leads!
• Shared Marketing Costs
• Leveraging of each Sponsor's Brand
• Exchanging of ideas, selling tactics and processes
• Increased customer value vs. single company brand program
• Offering Dalogue Marketing solutions
• Offering Direct Marketing solutions |
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| 7) Merchendising Products Distribution |
Companies may have premium amount to large scale and vast categories of merchandised products. Whether they handle the distribution by themselves or by their channels companies can still be out of their focus when in process to deliver the goods to their targeted clients.
SanalMaðaza offers unique technique and vast marketing tools in distributing merchandised products to the channels, retailers and wholesale companies. SanalMaðaza offers stock management, channel distribution and retail sales by different media solutions. Some of the various solutions offered are; |
• Warehousing and stock management
• Channels sales
• Retail sales
• Web-based sales and distribution
• Web- based campaign management |
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