Sanal Mağaza Loyalty Program Development Steps

Loyalty Marketing

Loyalty Reward Programs

Marketing Services

Performance Reporting

Procurement & Supply Chain Management

Our Loyalty Program Development Approaching Steps are as follows;

Basic to any Marketing Program, a firm understanding of expectations and goals are necessary before development. SanalMağaza will consult with the client to become knowledgeable of product/service as well as the client’s program expectations and their Return-on-Investment (ROI) goal.

After determining the programs goals and objectives, SanalMağaza will then illustrate the strategy to be used to develop and deploy the right Loyalty Program for the client. Before moving forward with any program expenses, the client will determine, based on the strategy presented, whether the program fits the client's needs and objectives.

With a detailed outline of program costs and a program outline in-hand, the client will then need to determine and communicate expected costs for the program.

Most clients choose to offer participants within their Loyalty Program a full range of rewards offered through SanalMağaza’s reward website. The e-catalog provides participants with hundreds of rewards to choose from. With an e-catalog, program costs are lower for the client and more interactive for the participant. Clients may also choose from custom rewards specifically for their program, including the use of colorful printed catalogs.

Once the program is developed, with goals and expectations set, SanalMağaza will then provide the client with a launch plan strategy as well as a timeline of program events.

SanalMağaza will ensure that the program starts as instructed by the client and is coordinated to the client’s own internal deployment.

SanalMağaza will be responsible for all administration and promotion of the Loyalty Program. Throughout the life of the program, SanalMağaza will provide frequent promotional pieces and reminders to the program’s participants. Our goal is not to allow the program to become stale by not reinforcing the program’s benefits to the participants. Most of the program administration is e-based and is therefore administered 24 x 7.

At program’s end, SanalMağaza will evaluate the quantitative and qualitative measures of the program to the client against pre-launch program objectives. Most importantly, SanalMağaza and the client will be able to determine the program's effectiveness and its Return-on-Investment.

Designing a Loyalty Program that is both effective and cost-efficient is a delicate balance. Commonly known Loyalty Programs, airline mile programs and the like, allow companies to strengthen customer loyalty.

1 Customer Retention  
2 Customer Growth  
3 Brand Loyalty
4 Buying Frequency  
5 Revenue & Profit

A by-product of Loyalty Marketing Programs is a renewed and better understanding of a company's most closely held asset - their customers. As part of all of our Loyalty Programs, Sanal Mağaza provides its client with a database of the program participants, their contact information, their buying habits and behavior. This information helps your company in its Target Account Selling efforts. The power and value of this information can not be over emphasized!

1 Customer Retention

Retaining your current customer base can be the single easiest and most effective means to growing a company’s bottom line. In a recent Harvard Business Review article, the following excerpt was taken and noted by many in the world of business as an accurate statement and one that cannot be ignored:
"A 5% increase in customer retention can increase profits 100%".

Loyalty Programs strategically developed for Sanal Mağaza clients can help to accomplish their retention objectives. By rewarding your customer base for their loyalty and purchasing behavior for your brand, a company can expect to foster an improved and more well-connected business relationship. A company’s loyalty program will result in direct two-way communication between you and your customer. The result: Improved Customer Retention.

2 Customer Growth

Retaining customers is vital to a company’s growth prospects, but as important is a company’s well-developed Customer Growth Strategy and Plan. One of the best ways to grow your customer base is by using some form of incentive, typically best executed with loyalty programs.
According to a recent Harvard Business Review article, "US companies lose 50% of their customers every 5 years". Therefore, it is imperative to plan for at least some customer base leakage. There is certain customer loss that no company can avoid, such as a customer going out of business or a customer moving into a different market. You must plan to counteract with aggressive plans for customer base growth.
Sanal Mağaza Marketing can develop a plan in order to help in your customer growth initiatives through the development of a custom Loyalty Program tailored for the target market that you’re interested in growing.

3 Brand Loyalty

Creating long-term brand loyalty among your current customer base is a goal that all companies strive for today. Loyal customers are your best customers because they are often your most profitable customers. Not to mention the fact that brand loyal customers are your best promoters - an advocate for all prospective customers.
Brand loyal customers will continue to purchase your product or service unless another company does something extraordinary to make them want to leave. Their loyalty is your greatest marketing asset.
So how can a Loyalty Program help improve brand loyalty?
By rewarding your customers for their purchasing behavior and loyalty to your brand, a company reinforces their reciprocating relationship. Further, by using non-monetary rewards you are providing your customers with trophy value - something they can touch and feel which makes them more emotionally connected to your company.

4 Buying Frequency  

By introducing a loyalty program to your customers, a company instills the want or need for a purchasing decision maker to buy as often as possible - without having to ask.
It’s simple. As someone gets rewarded for their efforts, a sense of commitment and eagerness develops. All things being equal, a customer will buy a company’s product or service when emotionally engaged in a loyalty program offering tangible rewards for their loyalty.

5 Revenue & Profit

Loyalty Reward programs, properly developed and executed, will increase both revenue and profits. We can say with relative ease and confidence that revenue will most certainly improve, but profit is another matter.
If your company is considering a loyalty program, be certain that the Return-on-Investment (ROI) can be measured accurately and with confidence. Sanal Mağaza Marketing will detail each expected expense, then in turn, offer the client a reasonable ROI summary.
Lastly, by rewarding loyalty, a company will reward itself with new customers, higher retention rates with its existing customers and more profitable customers.

Sanal Mağaza designs and manages Loyalty Programs to meet the objectives of our clients primarily to: retain current customers, increase customer growth, foster brand loyalty, increase buying frequency and of course, boost revenue and profits. Our Approach Steps begins with first understanding the desired outcome of the program and ends with a complete evaluation of program results, including a complete Return-on-Investment (ROI) analysis.

• Sales Incentives
• Business to Business   
• Employee Recognition  
• Channel  
• Coalition   
• Consumer 

1. Know Your Customer - and their expectations in a loyalty rewards program
2. Continually adapt the program to your customer's needs and wants
3. Cross-Market reward program with other marketing activities and communications
4. Refresh the program by adding new targets and tiers
5. Examine program performance annually and adjust where needed

Designing, Communicating and Managing loyalty reward programs effectively is key in any successful loyalty program. These three main areas represent part of our core competency and collectively, is key to our value proposition to current and prospective clients. From the successful launch of a loyalty rewards program to the management and fulfillment of program rewards, Sanal Mağaza offers its clients flexibility and scalability throughout their custom program. Click on the links below for a look at our capabilities in servicing loyalty reward programs end-to-end.

1 Marketing Collateral   
2 Rewards and Fulfillment   
3 Database Management
 

1 Marketing Collateral

Effective communication is the foundation of an effective loyalty program. Without a consistent and intriguing message to your audience, a loyalty program or any marketing campaign, will not reach its full potential.
We invest significant time and resources into putting together a communications program that best fits your program. Both print and non-print marketing pieces are placed together in order to effectively and efficiently communicate with current or potential program participants.

Our Core Loyalty Marketing Programs
Print	Non-Print
• Brochures • Catalogs    • Point-of-Sale Material   • Direct Mail   • Posters	• Web Development  • Custom CD-ROMs     • Promotional Items    • Video & Audio Production

2 Rewards and Fulfillment   

SanalMağaza offers its clients a wide range of reward and fulfillment alternatives to choose from, no matter the program’s size or scope. Knowing your program objectives and target audience will help in deciding which option is best.

With the proliferation of the Internet and its availability to most anyone, our E-Catalog solution is a perfect choice for just about any loyalty rewards program. We offer an e-catalog that is scalable and customizable, offering our clients the ability to present a catalog of reward items that fits best with the intended target audience. An obvious benefit in utilizing on-line reward fulfillment is the reduced cost in that there are no printing, mailing or administrative expenses.
There are hundreds of brand name items included in our on-line catalog covering the most popular reward categories, including electronics, jewelry, sporting goods, home and garden, travel, gift certificates and more. Our e-catalog is updated regularly with new and exciting items so that your program participants are sure to find something they will enjoy.
Should you choose to select our E-Catalog as your primary reward fulfillment tool, we also offer a full-color printed catalog that showcases the same items found in our E-Catalog.
Benefits in selecting our E-Catalog as your reward tool:

• Offers instant gratification for participants
• Ability to manage content with little effort or time   
• Reduced costs versus printed alternatives   
• Analyze and evaluate fulfillment data
• Generates high program participation

Traditionally, offering printed catalogs has been the choice of most companies in reward fulfillment. Our full color catalog, just like our E-Catalog, offers the best in brand name electronics, jewelry, sporting goods, home and garden, travel, gift certificates and more.
The printed catalog can be used exclusively within your loyalty program or can be offered as an alternative to participants in a program utilizing our E-Catalog solution.

Another cost-efficient means of rewarding your loyal customers is through the use of gift certificates or gift cards. We offer a wide range of certificates and cards from popular retail outlets including, Home Depot, Best Buy, The Gap and other major national and regional department stores. Also available are popular Visa, MasterCard and American Express gift cards.
With gift certificates and cards, it is easy to satisfy a large and diverse audience with different tastes in rewards. It’s also convenient and easy to distribute!
If a custom solution is what you would like, we can offer that as well.

Sanal Mağaza has partnered with major national issuers of debit cards that allows for flexibility in any program.
There are numerous types of debit cards available to choose from once you decide that a debit card is the best alternative for your program. After determining your program objectives and the behavior your company wants to elicit with program participants, the next step is configuring a debit card that matches these objectives and behaviors. Customized solutions with company branded cards or simple out-of-the-box cards are available with just about any degree of customization available.
Benefits in selecting Debit Cards as your reward tool:

• Flexibility
- Cards for all establishment accepting major credit cards
- Custom cards for selected establishments and rewards

• Customization
- Include company or program name and logo
- Add participant name for a personalized touch
- Select denominations ($10, $20, etc.) or non-standard

• Convenient
- Worldwide card acceptance
- Ease of use

• Protectio
- Lost or stolen cards easily replaced
- 24 x 7 Customer Service

Rewarding your customer for their loyalty is best served with Non-Monetary rewards such as merchandise, personal travel and business products. Non-Cash rewards are more valuable than monetary rewards because of their trophy value. Trophy Value simply refers to a participant’s feelings and view that they’ve been rewarded for their loyalty to a company. A cash-equivalent incentive, on the other hand, does not because it lacks a reward-earned value. Simply, customers feel a greater psychological attachment to prizes rather than cash in hand.
Sanal Mağaza offers its clients a wide-array of rewards including: valuable brand name electronics, travel packages, business products, home and garden products, jewlery, luggage, sporting equipment and much more. With hundreds of items to choose from, your customer will find an award that is both valuable and exciting. Best of all, once your customer is engaged with the program and is rewarded for their loyalty to your product or service, they will be even more committed to your program and your product or service than ever before.
Although we encourage our clients to utilize our e-catalog for participant award selection and fulfillment, program participants can also search through available print catalogs. Should a participant need to speak to someone regarding reward redemption, they may call our Customer Service group for immediate attention.

3 Database Management

Throughout the course of any Sanal Mağaza managed program, we offer our clients access to an extensive database of information. Our clients will be assured of the program’s effectiveness by tracking vital information collected by our program systems. Most importantly, this information can be utilized for direct marketing campaigns, target account selling purposes, product announcements and more.
Clients will have access to a wide array of program information including:

• Participant profiles 
• Participant’s company data   
• Source analysis 
• Buying behaviors

Your program participants can also gain value from our database systems. Participants are able to take advantage of information collected with updates on such things as point balances, items redeemed, and program offers. Program participants can also manage their profile at any time. Other options are available for participant distribution, such as with surveys and quizzes.

Projects carried on by SanalMağaza are reported real-time and can be presented on various stages which helps the client to monitor, analyse and report.

SanalMağaza provides turnkey "Product Procurement Chain Management" services.

Orders which are recieved from the customers are processed then secured from the supplier, transferred to SanalMağaza warehouses, carefully handled, wrapped into special paper and thank-you cards are applied.

After the packaging products are ready to be delivered.

Management of return and damaged products is performed by call center service and reporting unit.

Our experienced staff provides innovative and trustworthy solutions for your company in all stages of "Product Procurement Chain Management".

Service Stages:
• Procurement
• Warehousing
• Storage
• Handling
• Shipping
• Reporting
• Customer Relations Management
• Return Management